How Linte reshaped contract and request management at MadeiraMadeira

A quick internet search for any kind of furniture is enough for MadeiraMadeira to show up among the top options.

The home goods e-commerce company is headquartered in Curitiba and has been growing tremendously in recent years (in 2021 it became a unicorn, the name given to companies valued at a billion dollars or more), driven by its marketplace model and by its showrooms spread across the country.

Like every technology-driven startup, it needs to scale the business quickly. It was with that in mind that the online retailer looked to Linte as the ideal solution to unclog its contract management routine.

So, to tell us how our CLM makes life easier for corporate legal teams, we talked to Rafael Lins, Senior Legal Manager at MadeiraMadeira.

Rafael the manager

Born in João Pessoa, a volleyball lover, a law graduate and currently pursuing a master’s degree in the field, Rafael fell in love with Curitiba after a vacation there, and stayed, 8 years ago now.

In the capital of Paraná he got his first opportunity to work in a corporate legal department, in 2014. Rumo, a logistics company, was his home for a little more than 3 years.

He moved on to BBM Logística, with the great challenge of building a legal department from scratch: “I went to build my Brasília: planned, thought through and organized. However, the company had a somewhat conservative structure, trying to professionalize itself”.

The opportunity to work at MadeiraMadeira came in 2020, in a conversation with the company’s CFO. “The chat we had was entirely focused on culture and purpose. That attracted me a lot”, he says.

As Senior Legal Manager, Rafael explains that one of the big goals of his management is to bring the best of both worlds: “Sustaining vertiginous growth, letting people develop, and having proper management of everything that happens in the area”.

Linte CLM in the team’s day-to-day

Today, with a 12-person legal team, MadeiraMadeira uses the CLM primarily to handle requests from other areas, ranging from simple questions to complex contract negotiations.

All of that automatically, with more than 150 workflows configured in the tool, in order to ensure maximum efficiency for the lawyers and the best experience for the business areas.

But until recently it was not like this. Before hearing recommendations of Linte CLM from colleagues, Rafael had even tried, together with the company’s development team, to build an internal system.

It did not work out as well as he wanted, so he managed to convince company management of the need to outsource the processes by adopting a platform.

First the litigation system was replaced. Then the contract management one. That is when Linte CLM came into the life of Rafael and his team, in August 2021.

Rafael says that from the beginning of the implementation the match was very good, mainly because of the request intake flows.

These days people bring me their questions with three clicks of a button. That changes everything, especially in a startup environment, where everything transforms all the time.

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